{"id":32,"date":"2026-07-13T23:04:52","date_gmt":"2026-07-13T23:04:52","guid":{"rendered":"https:\/\/herancasvivas.com.br\/sobre\/"},"modified":"2026-08-24T17:47:10","modified_gmt":"2026-08-24T17:47:10","slug":"sobre","status":"publish","type":"page","link":"https:\/\/herancasvivas.com.br\/en\/sobre\/","title":{"rendered":"Sobre"},"content":{"rendered":"<div class=\"wp-block-group alignwide is-style-ext-preset--group--natural-1--section has-background-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5b531ccd wp-block-group-is-layout-constrained\" id=\"sobre\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-left alignfull ext-animate--on\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Prop\u00f3sitos &amp; Impacto<\/h2>\n\n\n\n<div class=\"wp-block-group alignfull ext-animate--on is-vertical is-layout-flex wp-container-core-group-is-layout-2882067c wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<h5 class=\"wp-block-heading ext-animate--on\">Ativar Mem\u00f3rias que Transformam Territ\u00f3rios<\/h5>\n\n\n\n<p class=\"alignwide ext-animate--on wp-block-paragraph\">O Heran\u00e7as Vivas n\u00e3o v\u00ea o patrim\u00f4nio como pe\u00e7a de museu. O HV compreende a cultura como um organismo vivo, din\u00e2mico e plural. Por isso, seu prop\u00f3sito \u00e9 registrar, conferir escala e dar visibilidade \u00e0s narrativas das comunidades que sustentam o Brasil, transformando saberes ancestrais em pertencimento e valor coletivo.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ext-animate--on is-vertical is-layout-flex wp-container-core-group-is-layout-2882067c wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<h5 class=\"wp-block-heading ext-animate--on\">Capacitar a Juventude para o Amanh\u00e3<\/h5>\n\n\n\n<p class=\"alignwide ext-animate--on wp-block-paragraph\">O Heran\u00e7as Vivas promove o conhecimento e o livre acesso \u00e0 cultura, por meio de uma educa\u00e7\u00e3o patrimonial transformadora. Partindo do registro fotogr\u00e1fico e outras express\u00f5es art\u00edsticas como linguagens de leitura do mundo, o HV instrumentaliza jovens e adolescentes, para que se tornem os guardi\u00f5es, difusores e produtores culturais de seus pr\u00f3prios territ\u00f3rios, com empreendedorismo e inova\u00e7\u00e3o.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ext-animate--on is-vertical is-layout-flex wp-container-core-group-is-layout-2882067c wp-block-group-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<h5 class=\"wp-block-heading ext-animate--on\">Gerar Valor Socioecon\u00f4mico e Sustentabilidade Integral<\/h5>\n\n\n\n<p class=\"alignwide ext-animate--on wp-block-paragraph\">A salvaguarda do patrim\u00f4nio material e imaterial est\u00e1 conectada \u00e0s diretrizes da economia criativa e da sustentabilidade. Tendo isso em vista, o HV desenvolve solu\u00e7\u00f5es culturais que impulsionam a autonomia local, ampliam redes de colabora\u00e7\u00e3o e entregam impacto social \u00e9tico, mensur\u00e1vel e duradouro para as comunidades e para as marcas que integram os projetos.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-ext-preset--group--natural-1--section has-tertiary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-8870cb56 wp-block-group-is-layout-constrained\" id=\"equipe\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading alignwide ext-animate--on\">Conhe\u00e7a os especialistas por tr\u00e1s do Heran\u00e7as Vivas<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-cfe067db wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch ext-animate--on is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-ext-preset--group--natural-1--item-card-1--align-start has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--item-card-1--align-start--3\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"718\" src=\"https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-04-at-16.54.jpeg\" alt=\"\" class=\"wp-image-169\" style=\"aspect-ratio:1;object-fit:cover;object-position:32% 0%\" srcset=\"https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-04-at-16.54.jpeg 718w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-04-at-16.54-300x300.jpeg 300w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-04-at-16.54-150x150.jpeg 150w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-04-at-16.54-12x12.jpeg 12w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 20px);\">Paulo Borzani<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\">Diretor<\/p>\n\n\n\n<p class=\"has-text-align-center ext-animate--on wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\">Produtor Executivo<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-normal-icon-size has-visible-labels has-icon-color has-icon-background-color is-style-pill-shape ext-animate--on is-vertical is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-10e0f992 wp-block-social-links-is-layout-flex\" style=\"margin-top:24px\"><li style=\"color:#ffffff;background-color:#b85042\" class=\"wp-social-link wp-social-link-linktree has-background-color has-primary-background-color ext-animate--on wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/linktr.ee\/PauloBorzani\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"-3 -3 30 30\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m13.73635 5.85251 4.00467-4.11665 2.3248 2.3808-4.20064 4.00466h5.9085v3.30473h-5.9365l4.22865 4.10766-2.3248 2.3338L12.0005 12.099l-5.74052 5.76852-2.3248-2.3248 4.22864-4.10766h-5.9375V8.12132h5.9085L3.93417 4.11666l2.3248-2.3808 4.00468 4.11665V0h3.4727zm-3.4727 10.30614h3.4727V24h-3.4727z\"\/><\/svg><span class=\"wp-block-social-link-label\">Redes Sociais<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Presidente do conselho do Patrim\u00f4nio de Bragan\u00e7a Paulista e integra os conselhos de Itatiba e Campinas. Atua oportunizando, elaborando e viabilizando as a\u00e7\u00f5es culturais e de preserva\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch ext-animate--on is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-ext-preset--group--natural-1--item-card-1--align-start has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--item-card-1--align-start--4\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-11-at-17.42.56-1024x1024.jpeg\" alt=\"\" class=\"wp-image-335\" style=\"aspect-ratio:1;object-fit:cover;object-position:47% 40%\" srcset=\"https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-11-at-17.42.56-1024x1024.jpeg 1024w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-11-at-17.42.56-300x300.jpeg 300w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-11-at-17.42.56-150x150.jpeg 150w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-11-at-17.42.56-768x768.jpeg 768w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-11-at-17.42.56-12x12.jpeg 12w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-11-at-17.42.56.jpeg 1254w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 20px);\">Beb\u00e9 Castanheira<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\">Diretora de Arte<br>Curadora<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-normal-icon-size has-visible-labels has-icon-color has-icon-background-color is-style-pill-shape ext-animate--on is-vertical is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-10e0f992 wp-block-social-links-is-layout-flex\" style=\"margin-top:24px\"><li style=\"color:#ffffff;background-color:#b85042\" class=\"wp-social-link wp-social-link-linktree has-background-color has-primary-background-color ext-animate--on wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/linktr.ee\/bebe.castanheira\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"-3 -3 30 30\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m13.73635 5.85251 4.00467-4.11665 2.3248 2.3808-4.20064 4.00466h5.9085v3.30473h-5.9365l4.22865 4.10766-2.3248 2.3338L12.0005 12.099l-5.74052 5.76852-2.3248-2.3248 4.22864-4.10766h-5.9375V8.12132h5.9085L3.93417 4.11666l2.3248-2.3808 4.00468 4.11665V0h3.4727zm-3.4727 10.30614h3.4727V24h-3.4727z\"\/><\/svg><span class=\"wp-block-social-link-label\">Redes Sociais<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Designer de forma\u00e7\u00e3o e doutora em Arquitetura e Urbanismo, com pesquisa na \u00e1rea da Economia Criativa. Lidera a dire\u00e7\u00e3o de arte e a curadoria das a\u00e7\u00f5es culturais.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch ext-animate--on is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-ext-preset--group--natural-1--item-card-1--align-start ext-animate--on has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--item-card-1--align-start--5\">\n<figure class=\"wp-block-image size-large ext-animate--on\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/6090c7e3-2afe-40e6-b7b9-b47c652387c1-768x1024.jpeg\" alt=\"\" class=\"wp-image-163\" style=\"aspect-ratio:1;object-fit:cover;object-position:50% 0%\" srcset=\"https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/6090c7e3-2afe-40e6-b7b9-b47c652387c1-768x1024.jpeg 768w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/6090c7e3-2afe-40e6-b7b9-b47c652387c1-225x300.jpeg 225w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/6090c7e3-2afe-40e6-b7b9-b47c652387c1-9x12.jpeg 9w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/6090c7e3-2afe-40e6-b7b9-b47c652387c1.jpeg 1086w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-style-default ext-animate--on has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center ext-animate--on\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 20px);\">Pati Kulaif<\/h3>\n\n\n\n<p class=\"has-text-align-center ext-animate--on wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\">Coordenadora de Comunica\u00e7\u00e3o<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-normal-icon-size has-visible-labels has-icon-color has-icon-background-color is-style-pill-shape ext-animate--on is-vertical is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-10e0f992 wp-block-social-links-is-layout-flex\" style=\"margin-top:24px\"><li style=\"color:#ffffff;background-color:#b85042\" class=\"wp-social-link wp-social-link-linktree has-background-color has-primary-background-color ext-animate--on wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/linktr.ee\/patimk\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"-3 -3 30 30\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m13.73635 5.85251 4.00467-4.11665 2.3248 2.3808-4.20064 4.00466h5.9085v3.30473h-5.9365l4.22865 4.10766-2.3248 2.3338L12.0005 12.099l-5.74052 5.76852-2.3248-2.3248 4.22864-4.10766h-5.9375V8.12132h5.9085L3.93417 4.11666l2.3248-2.3808 4.00468 4.11665V0h3.4727zm-3.4727 10.30614h3.4727V24h-3.4727z\"\/><\/svg><span class=\"wp-block-social-link-label\">Redes Sociais<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center ext-animate--on wp-block-paragraph\">Mestra em Design e especializada em plataformas de conte\u00fado. Responde pela comunica\u00e7\u00e3o digital em diversas redes sociais.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch ext-animate--on is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-ext-preset--group--natural-1--item-card-1--align-start ext-animate--on has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--item-card-1--align-start--6\">\n<figure class=\"wp-block-image size-large ext-animate--on\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-04-at-17.04.58-768x1024.jpeg\" alt=\"\" class=\"wp-image-171\" style=\"aspect-ratio:1;object-fit:cover;object-position:48% 0%\" srcset=\"https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-04-at-17.04.58-768x1024.jpeg 768w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-04-at-17.04.58-225x300.jpeg 225w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-04-at-17.04.58-9x12.jpeg 9w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/WhatsApp-Image-2026-08-04-at-17.04.58.jpeg 896w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-style-default ext-animate--on has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center ext-animate--on\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 20px);\">Lilian Costa<\/h3>\n\n\n\n<p class=\"has-text-align-center ext-animate--on wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\">Editora e Coordenadora de Conte\u00fado<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-normal-icon-size has-visible-labels has-icon-color has-icon-background-color is-style-pill-shape ext-animate--on is-vertical is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-10e0f992 wp-block-social-links-is-layout-flex\" style=\"margin-top:24px\"><li style=\"color:#ffffff;background-color:#b85042\" class=\"wp-social-link wp-social-link-linktree has-background-color has-primary-background-color ext-animate--on wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/linktr.ee\/liliannc\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"-3 -3 30 30\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m13.73635 5.85251 4.00467-4.11665 2.3248 2.3808-4.20064 4.00466h5.9085v3.30473h-5.9365l4.22865 4.10766-2.3248 2.3338L12.0005 12.099l-5.74052 5.76852-2.3248-2.3248 4.22864-4.10766h-5.9375V8.12132h5.9085L3.93417 4.11666l2.3248-2.3808 4.00468 4.11665V0h3.4727zm-3.4727 10.30614h3.4727V24h-3.4727z\"\/><\/svg><span class=\"wp-block-social-link-label\">Redes Sociais<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center ext-animate--on wp-block-paragraph\">Doutora em lingu\u00edstica, professora universit\u00e1ria e autora de livros. \u00c9 respons\u00e1vel pela edi\u00e7\u00e3o dos conte\u00fados veiculados em m\u00eddia digital e impressa.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch ext-animate--on is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-ext-preset--group--natural-1--item-card-1--align-start has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--item-card-1--align-start--7\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"459\" height=\"590\" src=\"https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/dennis-2.jpg\" alt=\"\" class=\"wp-image-173\" style=\"aspect-ratio:1;object-fit:cover;object-position:50% 23%\" srcset=\"https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/dennis-2.jpg 459w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/dennis-2-233x300.jpg 233w, https:\/\/herancasvivas.com.br\/wp-content\/uploads\/2026\/08\/dennis-2-9x12.jpg 9w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.625), 20px);\">Dennis Flores<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.417), 18px);\">Coordenador de <br>Tecnologias<\/p>\n\n\n\n<ul class=\"wp-block-social-links has-normal-icon-size has-visible-labels has-icon-color has-icon-background-color is-style-pill-shape is-vertical is-content-justification-center is-layout-flex wp-container-core-social-links-is-layout-10e0f992 wp-block-social-links-is-layout-flex\" style=\"margin-top:24px\"><li style=\"color:#ffffff;background-color:#b85042\" class=\"wp-social-link wp-social-link-linktree has-background-color has-primary-background-color ext-animate--on wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/linktr.ee\/denethesos\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewbox=\"-3 -3 30 30\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m13.73635 5.85251 4.00467-4.11665 2.3248 2.3808-4.20064 4.00466h5.9085v3.30473h-5.9365l4.22865 4.10766-2.3248 2.3338L12.0005 12.099l-5.74052 5.76852-2.3248-2.3248 4.22864-4.10766h-5.9375V8.12132h5.9085L3.93417 4.11666l2.3248-2.3808 4.00468 4.11665V0h3.4727zm-3.4727 10.30614h3.4727V24h-3.4727z\"\/><\/svg><span class=\"wp-block-social-link-label\">Redes Sociais<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Doutor em Arquitetura e Tecnologia e desenvolvedor. Implementa as iniciativas tecnol\u00f3gicas e a estrutura\u00e7\u00e3o digital.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide ext-animate--on\">Identidade institucional<\/h2>\n\n\n\n<h5 class=\"wp-block-heading alignwide ext-animate--on\">MISS\u00c3O<\/h5>\n\n\n\n<p class=\"alignwide ext-animate--on wp-block-paragraph\">Reconhecer, fortalecer e preservar vivas as heran\u00e7as culturais brasileiras, promovendo a pesquisa, o registro, a educa\u00e7\u00e3o patrimonial e a difus\u00e3o de saberes e fazeres, nossos bens materiais e imateriais, por meio do di\u00e1logo com as comunidades que sustentam essas mem\u00f3rias.<\/p>\n\n\n\n<h5 class=\"wp-block-heading alignwide ext-animate--on\">VIS\u00c3O<\/h5>\n\n\n\n<p class=\"alignwide ext-animate--on wp-block-paragraph\">Ser um coletivo de refer\u00eancia nacional focado no fortalecimento da mem\u00f3ria comunit\u00e1ria e na salvaguarda do patrim\u00f4nio brasileiro, inspirando novas formas de reconhecimento e valoriza\u00e7\u00e3o cultural por meio do incentivo \u00e0 transforma\u00e7\u00e3o social.<\/p>\n\n\n\n<h5 class=\"wp-block-heading alignwide ext-animate--on\">VALORES<\/h5>\n\n\n\n<p class=\"alignwide ext-animate--on wp-block-paragraph\"><strong>Mem\u00f3ria Viva: <\/strong>Compreens\u00e3o do patrim\u00f4nio n\u00e3o como algo est\u00e1tico, mas em permanente constru\u00e7\u00e3o, ressignifica\u00e7\u00e3o e transmiss\u00e3o cont\u00ednua entre gera\u00e7\u00f5es.<br><strong>Diversidade Cultural: <\/strong>Reconhecimento e valoriza\u00e7\u00e3o da pluralidade de territ\u00f3rios, identidades, saberes e fazeres que formam a riqueza das nossas comunidades.<br><strong>\u00c9tica e Respeito:<\/strong> Compromisso fundamental com o respeito \u00e0s pessoas, \u00e0s narrativas, \u00e0s comunidades e aos seus contextos hist\u00f3ricos, sociais e culturais em constante transforma\u00e7\u00e3o.<br><strong>Educa\u00e7\u00e3o e Compartilhamento: <\/strong>Promo\u00e7\u00e3o do conhecimento livre e compartilhado como instrumento essencial de pertencimento, preserva\u00e7\u00e3o e emancipa\u00e7\u00e3o.<br><strong>Sustentabilidade Integral:<\/strong> Compromisso \u00e9tico e pr\u00e1tico com a\u00e7\u00f5es respons\u00e1veis que contemplem as dimens\u00f5es cultural, social, ambiental e econ\u00f4mica no territ\u00f3rio.<br><strong>Economia Criativa: <\/strong>Valoriza\u00e7\u00e3o das express\u00f5es culturais e tradi\u00e7\u00f5es locais como potenciais de desenvolvimento comunit\u00e1rio, autogest\u00e3o e gera\u00e7\u00e3o de oportunidades.<\/p>","protected":false},"excerpt":{"rendered":"<p>Prop\u00f3sitos &amp; Impacto Ativar Mem\u00f3rias que Transformam Territ\u00f3rios O Heran\u00e7as Vivas n\u00e3o v\u00ea o patrim\u00f4nio como pe\u00e7a de museu. O HV compreende a cultura como um organismo vivo, din\u00e2mico e plural. Por isso, seu prop\u00f3sito \u00e9 registrar, conferir escala e dar visibilidade \u00e0s narrativas das comunidades que sustentam o Brasil, transformando saberes ancestrais em pertencimento [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-with-title","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sobre - Heran\u00e7as Vivas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/herancasvivas.com.br\/en\/sobre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre - Heran\u00e7as Vivas\" \/>\n<meta property=\"og:description\" content=\"Prop\u00f3sitos &amp; Impacto Ativar Mem\u00f3rias que Transformam Territ\u00f3rios O Heran\u00e7as Vivas n\u00e3o v\u00ea o patrim\u00f4nio como pe\u00e7a de museu. 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